Since entering into the 21st century, the information industry becomes a focus of national power competition, a backbone strategic industry in the country as well as a new growth point of national economy. The information industry influences directly on China's existence and development in the new century.

An investigation shows that the growth speed of information industry is triple than that of traditional industries but its profits achieve tens, hundreds or even thousands times of them. Plenty of super enterprises that create millions dollars of output value per square meter such as Nokia are increasingly emerging. Therefore, the development of information industry means not only a new growth of economy, but also an innovative path for the economic development in the future to China.

Under this background, Beijing International Information Park Development Co., Ltd (BIIP) regards information industry development as their guidance of operation direction. The information security industry, which is the most developed and promising circle in the information industry, is regarded as the guiding development direction. With the guiding development trends of "office-building system" and "factory-park system" in the world, the company ascertains the development mode of "one business dominating, and multi-park interaction". That is to say, the industrial park operation mode will be developed in various areas at the same time, so as to adequately utilize land resources. According to different advantages of resources in various regions, the operational modes of resources integration, mutual supplement of advantages and interactive development is confirmed.

With the mode of "one business dominating and multi-park interaction", the company must attract large-scale transnational enterprises with good benefit to invest and build presence in our park. On this basis, it will build a platform of internationalization cooperation so as to realize scale-sales and obtain maximum profits. For this reason, we regard the investment and financial service platform of the State-Guest Entrepreneur's Club as a main carrier of internationalization cooperation. In addition, BIIP adequately make use of our relations with the Fortune 500 enterprises, foreign consulates and embassies in China, commercial office of foreign countries China and China Chamber of International Commerce. In form of one-to-one business negotiation, summit forum and golf game, we expect to invite businessmen and serve to foreign and Chinese enterprises.

BIIP is dedicated to being a scientific development enterprise on the basis of "information industry development as a guiding direction, information security industry as a key development point, building an internationalization cooperation platform and resources integration as methods, Beijing as a development base and multi-parks' interaction across the country as development mode". At present, BIIP signs contracts with the governments of Beijing, Haikou, Hangzhou, Xi'an, Chongqing, Chengdu, Jiaozhou in Qingdao, Hefei, Wuxi, Wuhan, Yellow River regions and so on, to plan the joint business invitation, management or development of nearly 200 square kilometers land in the Park.

1. The two "trends" are the basis of economy's growth in the Park
The trends of "office-building system" and "factory-park system" have developed rapidly in China. In conforming to development tendency, BIIP is dedicated to building a first-class internationalization high-tech park with Fortune 500 Enterprises as its partners, with the information industry development as guidance, with providing sustainable development to enterprises as characteristics, as well as with "garden-liked" man-made environment of green and environmental protection as a carrier.

2. The development direction of enterprise--integrates resources and try to be a scientific development enterprise
Profit is the eternal goal of enterprises. The only way for an enterprise to long and continuously obtain profits is to realize scale-sales. Since entering into civilization era through handicraft industrial era and machinery industrial era, the human society has came into an information era nowadays. The former two eras had regarded production industries as their main part of society, whereas when it ushers into the information era, market becomes a dominate force to push social development. Under this condition, it is compliant with historical development for a scientific development enterprise to make benefit through integrating resources and interacting.

The successful experiences of modern enterprises show that a modern enterprise gain success from drastic competition of market economy needs not only advanced technology and solid capital, but also the ability of integrating resources. The management mode of "one business dominating and multi-park interaction" is to bring into play the regional advantages of various parks, and make benefit through multi-parks' interaction, so as to achieve the goal of common development.

3. Development strategy of the company
First, the development strategy of "integrating resources to be a scientific and technological business."

At present, the policy of approving land use from the state is tensed up in the country, thus the company put forward the strategy of "integration respective development of various regions into a simultaneous development." On the one hand, if we cannot realize to develop dozens of square kilometers of land within an area at the same time, we will divide the area into small regions of several square meters and respectively invite business, manage and develop. On the other hand, if we cannot realize to develop the several square kilometers in every area at one time, we will start with hundreds or one thousand acres and gradually enlarge to two thousands acres, until several square kilometers. The practical experience proves that this strategy conforms to the rule of modern market development, and it is a development direction we should persist in the future as well.

Second, the development strategy of "transferring the land into housing."

The strategy of "transferring the land into housing" means that upon transferring a part of industrial land, we would develop and build some real estate projects such as standard workshops, office buildings that can realize value added benefits, in order to obtain more profits during the development course of the BIIP. After 2004, the land transfer in the Beijing Park fundamentally completed. Presently, the standard workshops and comprehensive office buildings is in the process of building and selling.

Third, the talent strategy of reproducing the successes of enterprises and professional manager team

BIIP will promote the success of the Beijing Park to other parks, and promote the success of training professional manager team to them. Later on, BIIP will adequately take advantages of various parks and integrate them intrinsically. Through reproducing team and exporting management, BIIP will enable these parks to create greater achievements with interaction.

Fourth, the cooperative strategy of international resources such as Fortune 500 enterprises.

Leaders of BIIP have pointed out for several times that we should make our projects witnesse of the history, connecting points with the world and modern products. It is a premise and an important method for our company to cooperate with Fortune 500 enterprises to realize this goal. With the ceaseless deepening of reform and opening-up and the robust momentum that China is becoming the world processing base, it is necessary to provide these Fortune 500 enterprises with the world largest market and processing base. As a result, we can attract the Fortune 500 enterprises to invest in China; they can bring opportunities of building and inviting businessmen to the parks as well.

The State-Guest Entrepreneur's Club is derived form the integration of international resources such as Fortune 500 enterprises, foreign embassies and consulates in China, international chamber of commerce and associations and so on. From planning and hosting Hainan Information Industry Development Summit, through establishing the State-Guest Entrepreneur's Club, to establishing the China Innovative Bankers' Club, an internationalization investment and financial service platform and a situation of international business and trade cooperation with the State-Guest Entrepreneur's Club as a carrier have been taken shape. This sets a solid resource base and popularizing channel for the batch sales of parks.

According to the practical experiences, our own competitive advantages have taken shape through the cooperation with Fortune 500 enterprises. We not only meet the needs of providing products and services as other companies do, but also provide our customers with the cooperation opportunities with Fortune 500 enterprises. That is our core competitiveness.

4. BIIP's management system
It has long been an important work for the company to establish a standardized, pragmatic and efficient management system. Intensifying team building, ascertaining operation models and probing into the park economy development mode are important aspects of establishing management system. Presently, BIIP established management models, planning models, operational models and stimulation models as key points.

5. Measures and methods to realize management goals
(1) Uphold correct sale modes
Starts with channel partners to promote scale-sales;
Boost the progress of the entire business invitation with breakthrough in key projects;
Promote business invitation and exercise the capacity of sales teams through organizing large-scale activities to;
Make out definite sales objectives and make them known to every staff;
Advocate the entire personnel sales.

(2) Carry out an strict internal management over the sales team
Performance appraisal and motivation--through establishing and promoting the Position Responsibility System and written Objectives Responsibility we appraise our staffs, reward advanced elements and stimulate the behindhand.

(3) Pay attention to building professional manager body and training staffs
Professional manager body Building-- under the guidance of the mode of "one business dominating, multi-park interaction", BIIP will train a international, young and specialized professional manager body within 3-5 years.

Staff training-- it is important to promote the basic skills of professional manager body, namely abilities for organizing team, sales projects, capital operation, ensuring profits and so on.

6. Development vision of BIIP
Under guidance of the strategy of "One business dominating, Multi-park interaction", the BIIP's projects of "building up green bases" and "embracing blue oceans" will play increasingly important role in the management strategy of "Three backbone industries and four development region bases". Through operations of the coming 10 years, BIIP, the China Innovative Bankers' Club and the Beijing Silver Great Wall Information Technology Co Ltd affiliated to the scientific technological system of the group will become popular enterprises with market value of 50 billion yuan.